B2B SaaS · Series A
3.1×
qualified pipeline coverage within two quarters; net revenue retention moved from 94% to 118%.
Context
A vertical SaaS business hitting £4.2M ARR with founder-led sales, unpredictable pipeline coverage, and a board pushing for repeatability ahead of a Series B raise.
Intervention
Rebuilt the revenue operating model end-to-end: stage-gate pipeline logic, conversion playbooks per ICP segment, and a retention motion engineered into onboarding rather than bolted on at renewal.